&beyond has a long track record in the automotive sector and provides its clients with customer insights by using state of the art research tools. Recently we have performed further research into the customer journey of buying a new car and to what extent Private Lease plays a role in the decision-making process of buying a new car. The research was conducted among a sample of holders of a driving license in a representative online panel and provides insight into the different steps of the buying process of a new car and the experience with the product Private Lease. It appears that …..
WHEN BUYING A NEW CAR, 50% OF THE DRIVERS CONSIDERS PRIVATE LEASE